Club Mahindra: Harnessing Social Media

Mahindra Holidays & Resorts India Ltd is a leading Indian company in the business of providing leisure hospitality primarily through vacation ownership membership. This case describes all social media marketing strategies used by company to harness various social media platforms for leveraging its marketing and branding activities. The case could be used for teaching many of the marketing management concepts across different verticals of the domain with special focus on using social media marketing to the under graduates and post graduate students of business management, hotel and hospitality management and courses like integrated marketing communications, branding, services and marketing strategy.

Keywords: Social Media Marketing, Digital Marketing, Segmentation, Targeting, Positioning, Branding, Re-positioning, Leisure Hospitality, Internet Marketing, Club Mahendra, Social Media Strategy, Lead Generation, Sales & Distribution Channel, Integrated Marketing communications, Business Model, Jiyo Life

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s